CONSUMER BEHAVIOR UNDER CONDITIONS OF GLOBALIZATION

Hedonic Pricing under Uncertainty: A Theoretical Consumer Behavior Model

A model of consumer behavior has been formulated by using an additive utility function and the hedonic pricing approach, in a virtual market. Since, there is a time lag between ordering and purchasing products (goods and services) online and receiving them, it means the consumer makes decision under uncertainty. The level of satisfaction with products with distinctive characteristics is describ...

Globalization of Consumer E-Commerce

This article reviews globalization aspects of “business to consumer” (B2C) electronic commerce. According to Computerworld, “Globalization is the marketing and selling of a product outside a company’s home country. To successfully do that on the Internet, a company needs to localize – make its Web site linguistically, culturally, and in all other ways accessible to customers outside its home te...

Crack Behavior of the Aluminum Alloy 2024 Under Fretting Conditions

The initial stage of fretting fatigue crack growth is significantly influenced by tangential force induced by fretting action along the contact surface where a mixed-mode crack growth is involved. Fretting crack behavior of aluminum alloy 2024 was studied, taking into account the problem of contact asperities. Finite element was used for the determination of the stress field near the contact su...

World informatization in conditions of international globalization: Factors of influence

The level of information today is decisive in the socio-economic development of the country. The purpose of the article is to identify the most influential factors in the process of developing informatization in the context of international globalization. The assessment of factors influencing world information is based on the following stages: forming incoming information about the state of wor...

Double-Cage Induction motors behavior under Flicker Conditions